Engineering visibility, redesigned
Cortex is the Engineering Operations Platform that helps teams improve their operational maturity and reduce developer friction. We partnered on product design, brand identity, website and marketing visuals to scale their visual language across surfaces.
The Context
We kicked off a deep UX revamp in 2024 to prepare the platform for scale and respond to customer feedback. The refreshed UI and initial design direction were built on the lean improvements we shipped first — so customers saw early wins without waiting for the major design effort to land. The major product, brand, and marketing revamp was next.
Main Product Design Challenge
Cortex is a data-heavy product, and the hardest part is making the data useful. As Cortex scaled, the platform needed to surface insights faster, give engineering leaders the right view at the right altitude, and evolve a brand that could carry the company from technical early adopters into a broader market — all while agentic workflows were rewriting what a product surface should even look like.
Initiatives view that aligns engineering goals with execution
Commit dashboard for shipping clarity. Dark mode available for late night sessions
“working with your team is one of the highest ROI decisions we ever made”
Anish Dhar
CEO
Cortex 2025 Wrapped – Major achievements across customers
Entities management available both manually and in an automated way
Overview Dashboard - the essential data, drilldowns for ownership, on-call, and impact
Executive view that surfaces what matters across the org
Scorecards across teams for accountability and benchmarking
PRs overview and insights
“The quality of the design work, paired with the speed and reliability of deliverables, has been impressive.”
Zac Halbert
Head of Design
Brand Direction & Marketing.
In 2025 we began evolving the brand identity and marketing visual language across every touchpoint: marketing, employer branding, and Cortex's own community conferences. Social media graphics, out-of-home in Times Square, educational videos, product tutorials, and quick update reels.
Marketing visual system tuned for technical crowd, good friends and those who just explore Cortex
The website – infinite A/B testing surface for visuals, layouts and copies.
Event identity for IDPCON – Cortex's very own IDP conference happening in New York.
Evolve – the next generation for Cortex's events series.
Why It Worked
Two years and counting. The partnership has produced a redesigned product — rebuilt dashboards that surface insights faster for engineering leaders — a brand system that runs from social tiles to Times Square, identities for two flagship conferences (IDPCON and Evolve), and an ongoing marketing site improving every cycle. It held together because one team contributed into product design, brand, marketing, and events — so every surface reads as one Cortex, not four. Leadership called it "one of the highest ROI decisions we ever made."
Interested in
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